It has everything to do with guns and gun violence in America.On 5 th May 2018, Childish Gambino (Donald Glover) released a new song and music video titled ‘This is America’. And after Sober, Bonfire, and Heartbeat, this singer has upped the ante With This Is America, Gambino has sent an effervescent but underlying message. The American jack of all trades dropped the controversial This Is America on Saturday Night Live this past Saturday, and not only is the view count on YouTube already at a staggering 63 million, but it seems like it’s the hot topic of the week all over the western worldChildish Gambino is known for his engaging and absolutely gripping music videos. Unless your internet had cut out, there is no way you could have missed Childish Gambino’s new music video.
Caulfield points out that Beyonc's Grammy-nominated Formation was the No. We need more videos like this that shake us and explain the reality that we live in. Donald Glover is the respected epitome of versatility, with his career expanding into acting, comedy, directing, and obviously music, but it is this new video which has reminded everyone of Gambino’s admirable artistry and creativity.In conclusion, Childish Gambino's 'This Is America' demonstrates the importance of videos and how it should not be underestimated. Set to be on his upcoming untitled album, This is America has teased the hard-hitting themes that are now expected to be present on the project and has excited fans about Gambino’s take on social commentary.
Childish Gambino's latest music video paints the real picture of racism and gun violence in the United States. Donald Glover had quite the weekend.The actor, who has been riding high these days with both his.No, This is America. In the video, Gambino uses the beat switch to quickly change from happy, enjoyable vibes to frightening and gloomy emotions, with this triggering a musical shock reminiscent of the unexpected reactions to mass shootings in America.This Is America: The Childish Gambino video explained. In relation to the focus of gun violence and oppression of black communities within the video, the spontaneous beat switch could resonate with the shock suffered with the realisation of another mass shooting. But the song instantly switches into a mix of African drums and dark trap, causing a surprise among listeners. The song begins with the repetition of choir vocals balanced with some mellow acoustic guitar, with the song building with soft percussion and Gambino’s singing.
These particular lines could relate more to gang culture or the popular issue of police brutality against young, black males, as the presence of guns could be seen as weapons of protection used in a guerrilla civil war between short-fused police officers and fearful black males. Childish Gambino - This Is America , Childish Gambino - This Is America (feat Blocboy JB, YoungGambino targets the presence of gun violence in America again in lyrics such as ‘guns in my area’ and ‘this is guerrilla’. These colors breathe into our values, our laws, our culture, and our religions. Red, White, and Blue the American Trinity.
Seconds into the video, Gambino is seen shirtless before beginning to groove with twisted bodily movements, which is said to be as an act on the caricature of Jim Crow, the symbol of enforced segregation laws introduced in the late 19 th century. As represented in the video, this sarcasm may be in reference to the ignorance of our current culture, and how people are more indebted with the hunt for money, fame and following trends rather than the meaningful hunt for social change in relation to violence and discrimination.Quite evidently from the song alone, Gambino is tackling many layers, but the video itself releases a concoction of concepts that are both obvious and discrete. Gambino’s inclusion of repeating ‘hunnid bans’ and ‘contraband’ three times each, may also be a satirical take on hip-hop’s new mumble rappers, as the lines sound similar to Lil Pump’s ‘Gucci Gang’. The inclusion of many ad-libs from rappers such as 21 savage, Young Thug and Blocboy JB give the feel that this song is a collective summary of hip-hop as the voice of social oppression, similar to how ragtime, blues and jazz was a means of expression from the 1890s onwards. The repetition of ‘get your money, Black man’ further reinstates that black people don’t necessarily suffer economically in American society, but nevertheless are still a segregated group that are viewed and treated differently due to their race.The final lyrical factor is based on current hip-hop culture or possibly the culture of America as a whole.
The transition of emotions and uncomfortable switch from violence to dancing is an important component of the video that spans throughout. Gambino also performs his own representation of what seems to be the Dylann Roof mass shooting in South Carolina 2015, by shooting a cheerful, dancing choir before bursting into dance again. With this being an overt visualisation of gun violence against socially-degraded black men, the insensitive way his body is dragged away from view speaks louder in the way victims are simply discarded and forgotten about.Gambino also worships and respects the gun by placing it into a silk red cloth held by a boy, showing that regardless of the danger and pain caused by weapons, America still worships their importance as a form of freedom based on the Second Amendment’s right to bear arms.
By releasing this type of content, Gambino is doing what he is saying we should do more stop being ignorant and raise the issue more and more until change takes place. The creativity and extensive detail put into this video is admirable, and should be respected by anyone who connects and understands the severity of the messages Gambino is trying to express. Regardless of individual standpoint in reaction to the video, Gambino has highlighted issues that are necessary and relevant within today’s society. But more generally, Gambino could be highlighting the importance of the black male in American society or even America itself, with Gambino showing America’s ability to kill, ignore, distract and still have the ignorance to brag on a pedestal (dancing on the car) as the most powerful country in the world.As explained, the song and video has numerous layers, with many messages being obvious and spoon-fed, whereas others are down to a matter of interpretation. The directed attention to Gambino as a heightened individual is maybe used to show the superiority and power of a black musician or hip-hop artist within modern culture, of which their social status gives them the authority to influence the public. Children can be seen dancing in circles around Gambino as if part of a worshipped ritual, and Gambino is also shown dancing alone on a car after the children have dispersed.
Whether it’s police brutality, cultural ignorance or racial oppression, Gambino has utilized his many attributes to highlight the sad reality that this is in fact America.
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